Sunday, October 29, 2006

Promoting my Website

Hi Annette,
do you know how I can promote my web site to attract more visits besides what I put in the Meta tags and just sit and wait? I don't have much money so I can't spend hundreds of dollars on ads. Any help is appreciated,

Thanks. Loren

Hi Loren,
I assume you're talking about how to get traffic from search engines, since you mentioned metatags. Metatags are not that important anymore, except the title tag, that looks like this . That's the first and one of the most important places search engines look for keywords. What's most important is keyword-rich original content on your site.

There are 3 aspects to getting traffic from search engines, all of which require a book in themselves. First your site needs to be in the first 2 pages of the results for desirable and relevant keywords or few will ever find it. You have to carefully select your keywords and optimize your website pages for those. This is a time consuming process. Then you have to get other sites of link to your site. There are 3 ways to do this. One is to have compelling and interesting original content, so other site owners will naturally want to link to your site. Second is to request links from other sites. This has to be done carefully, so that you are getting relevant, quality links from busy sites. The third way is to pay for links.

I do search engine optimization and have been successful in getting sites within the top 20 results on relevant keywords.

For those with a small budget, I recommend PPC (Pay Per Click ads, as those get you seen immediately).

Hope this helps.
Thanks for asking!

Annette Vaillancourt
Girl Geek Web Designs: Custom Web Design and SEO for Small Businesses on a Budget
Call for a Free Initial Consultation

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